Privacy Policy

This Privacy Policy explains how The Modesty House ("we", "us", "the site"), available at themodestyhouse.com, handles information about visitors. We take your privacy seriously and only collect what we need to run the site.

The Modesty House is a discovery and affiliate website for modest fashion. We do not sell products ourselves. We show items from other brands and link out to their own shops. We do not run a checkout, do not take payments, and do not have user accounts.

1. Who is responsible for your data (data controller)

The person responsible for this website and for your personal data is:

• [OPERATOR NAME], operating The Modesty House as an individual, based in the Netherlands.
• Contact: [email protected]

If we later register as a business (eenmanszaak / KvK) we will update this section with the company name and KvK number.

2. What information we collect

We keep data collection to a minimum. We collect:

• Technical/server data (automatic). Our hosting provider automatically records standard technical information when you visit, such as your IP address, browser type, device type, the pages you view, and the date and time of your visit. This is normal for any website and is used for security, troubleshooting, and keeping the site running.
• Your saved favourites. If you save an item, it is stored only in your own browser (in local storage, under the key `tmh_favs`). It never reaches our servers, is not linked to you, and is cleared if you clear your browser data.
• Style It selections. When you mix and match pieces, that happens entirely in your own browser. We do not record it.
• Messages you send us. If you email us, we receive your email address and whatever you write, so we can reply.

We do not knowingly collect sensitive personal data, and we do not ask you to create an account or give us your name, address, or payment details.

3. Why we use your data and our legal basis (GDPR)

Under the EU General Data Protection Regulation (GDPR), we must have a legal basis for using your data. We rely on:

• Keeping the site secure and working (server logs) — to prevent abuse and fix problems. Legal basis: legitimate interest, Art. 6(1)(f).
• Replying to your emails — to answer your question. Legal basis: legitimate interest, or your consent.
• Affiliate click tracking by third-party networks — to earn the commission that funds the site. Legal basis: legitimate interest, or consent where required.
• Any analytics we add later — to understand which pages are useful. Legal basis: consent, where the law requires it.

4. Affiliate links and third parties

The Modesty House earns commission through affiliate programs. When you click a product and go to a brand's shop, that click may be tracked by an affiliate network so the brand knows the visit came from us. If you then buy something, we may earn a commission at no extra cost to you.

The affiliate networks and partners we may use include:

• Skimlinks
• Awin
• LTK (rewardStyle)
• The brands and retailers we link to

These third parties may set their own cookies and process data (such as your IP address and the fact that you clicked) under their own privacy policies, which we do not control. We recommend reading the privacy policy of any site you click through to.

We also use:

• Railway — our hosting provider, which processes server and request data as described above. Railway is a US company; see Section 7 on international transfers.
• Shopify — product images shown on this site are loaded directly from the brands' own Shopify content network (`cdn.shopify.com`), which means your browser requests those images from Shopify.
• Pinterest — we distribute content on Pinterest; if you arrive from Pinterest, Pinterest's own privacy policy applies to your activity there.

5. Cookies

A cookie is a small file stored on your device. We use cookies and similar storage only where needed:

• Strictly necessary storage — used for the site to function, such as remembering the items you have favourited. This stays in your browser and does not require consent.
• Third-party affiliate cookies — set by affiliate networks (Section 4) when you click a product link, so a sale can be credited to us.

We do not currently use advertising cookies, analytics, or invasive tracking. If we add analytics or marketing cookies in the future, we will update this policy and, where the law requires it, ask for your consent through a cookie banner first.

You can block or delete cookies in your browser settings at any time. Some features may not work as well if you do.

6. Sharing your data

We do not sell your personal data. We only share data with:

• Service providers who help us run the site (such as our hosting provider), and
• Affiliate networks and linked brands, as described in Section 4,

and only as far as needed for those purposes, or where we are legally required to.

7. International data transfers

Some of our partners — for example our hosting provider, affiliate networks, and the image network described in Section 4 — may process data outside the European Economic Area (EEA), including in the United States. Where that happens, those transfers are covered by safeguards recognised under GDPR, such as the EU Standard Contractual Clauses or an adequacy decision.

8. How long we keep data

• Server logs: kept only as long as needed for security and troubleshooting, then deleted or anonymised.
• Emails: kept as long as needed to handle your request and for our records, then deleted.
• Favourites and Style It selections: never stored by us — they stay in your browser.

9. Your rights under GDPR

If you are in the EU/EEA, you have the right to:

• Access the personal data we hold about you.
• Rectify data that is wrong or incomplete.
• Erase your data ("right to be forgotten").
• Restrict or object to our use of your data.
• Data portability — receive your data in a usable format.
• Withdraw consent at any time, where we relied on consent.

To exercise any of these, email [email protected]. We will respond within one month.

You also have the right to complain to the Dutch data protection authority, Autoriteit Persoonsgegevens — autoriteitpersoonsgegevens.nl.

10. Children

This site is not directed at children under 16. We do not knowingly collect data from children. If you believe a child has provided us data, contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows the latest version. Significant changes will be noted on the site.

12. Contact

Questions about your privacy or this policy?

The Modesty House — [email protected]