Blog
Stories, edits and styling from The Modesty House.

Modest Outerwear for Women: A Complete Style Guide
Explore modest outerwear for women, from elegant trench coats and longline jackets to cosy cardigans and stylish capes. Compare styles, fabrics, fits and layering tips to find comfortable, versatile pieces for every season and occasion.

Butterfly Abaya Guide: Fabrics, Colors and Fit (2026)
Find your perfect butterfly abaya with our guide to fabrics, colors and fit. Browse 101 styles from 22 independent brands at The Modesty House and shop your favorite look today.

Meet Fajr Noor, the Muslim-Led Brand Asking a Bigger Question
Named for the light of dawn, built around one question: why are so few businesses led by Muslims and shaped by our values? Inside the brand behind the Khatijah Abaya.

Kimono Abaya Guide: Open Styles, Fabrics & Colors
Learn how to choose a kimono abaya with the right style, fabric, and color. Compare open designs, explore styling tips, and find independent brands to shop online.

Open Abaya vs Closed Abaya: Which Should You Buy?
Open abaya or closed abaya? Compare coverage, styling effort, comfort and Eid looks side by side, plus real picks from independent modest brands, so you can choose the right fit for your routine.

Abaya Guide: How to Choose the Right Fit and Fabric
Choosing an abaya online raises real questions about fit, fabric and climate. Learn the main abaya types, how to measure for size, which fabrics suit your weather and how to vet a store before you pay.

Meet Farheen, the Founder Behind Try Modest
An engineer turned entrepreneur on the prayer that became a brand, the co-ord set she can’t stop recommending, and the customer who ordered an abaya for her Shahadah.

What Is Maison Merrachi? Inside the House’s New Loyalty Program
Merrachi’s new four-room loyalty programme, explained honestly — what it is, what it isn’t, and the one thing they don’t publish.

Abayas Under $100 That Don't Look Under $100
Nine pieces between $36 and $54, and the construction details that give a cheap abaya away — hidden zips, real pockets, fabric with texture instead of shine.

Where to Buy Hijabs Online, and What You'll Actually Pay
Seventy-four houses in the directory sell hijabs — 4,980 of them, with house medians from $6 to $80. The four bands the market really splits into, and why the fabric decides most of the price.

The Best Abaya Brands, Sorted by What They Actually Cost
Ninety-one houses in the directory sell abayas, from $7 medians to $517 ones. Fourteen of them, and the one real price gap between them.
